Our local economic development non-profit organization in our town recently sponsored an Online Marketing Contest.  Contestants were to submit an application describing their business's concept and an online marketing campaign plan to boost that business.  The committee was to select five finalists to present before a panel of judges, and the judges are to choose the top two business to be the recipient of the prize ($5000 cash plus services).

I submitted the Find My Fabric business for my application.  Find My Fabric is an advanced fabric search engine with many useful features that help quilters locate the fabric they want to purchase online. To my delight, I was selected to be one of the finalists!  Last Friday I presented my case before the judges.  I had 10 minutes to tell the judges about Find My Fabric, how it started, how far we've come, along with how I plan to use the prize money to market the business if I were selected as a finalist.  The most difficult part of this presentation for me was to convince the judges of the breadth and depth of the quilting world, particularly the online quilting world.  I spent some time talking about how the trend is such that more and more quilters go online to find fabric.  I presented my online marketing plan which consisted of carefully placed articles and advertisements on well-read quilting blogs, YouTube advertising, Facebook advertising, and Google banner advertising.

I'm grateful that the local community sponsors such contests. I think they help boost the economy by encouraging businesses to think creatively and to stretch a bit.  I'm a firm believer in hard work, creativity, and careful planning.

I'll let you know if Find My Fabric was selected to be a prize winner.  Meanwhile, let's go f

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